Injecting courage into strategy: the perspective of competitive advantage
نویسندگان
چکیده
منابع مشابه
Strategy and Competitive Advantage
Winning business strategies are grounded in sustainable competitive advantage. A company has competitive advantage whenever it has an edge over rivals in securing customers and defending against competitive forces. There are many sources of competitive advantage: making the highest-quality product, providing superior customer service, achieving lower costs than rivals, having a more convenient ...
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ژورنال
عنوان ژورنال: European Business Review
سال: 2020
ISSN: 0955-534X,0955-534X
DOI: 10.1108/ebr-12-2019-0306